Column 69 -- Not for The Faint of Heart
Is one of Saddle Creek's biggest bands flying the coop?

Omaha is a very small town. And once a rumor gets traction -- any traction -- there's no slowing it down. We are a species of gossips and information whores, constantly on the look-out for hot scoop (or poop, in some cases). Information isn't power in Omaha, information is the new smack that forces those locked in the music scene to stumble around for their next fix.

There was plenty of smack on the streets last weekend in the form of a rumor that The Faint, one of the holy triad of Saddle Creek Records' bands, is leaving their home-town label for greener pastures. Specifically pastures fed and watered by hip-hop guru and professional turn-around artist Rick Rubin.

I could not grab a beer at any bar without someone leaning in and whispering, "I've got a lu-lu. But you didn't hear it from me," then saying that The Faint are not only sniffing around, but have already signed a deal with American Recordings and are flying Rubin to Omaha in a silver dart to begin recording sessions post haste at The Faint's swank new rehearsal space.

It wasn't exactly fresh news. I had heard about it five weeks ago, maybe more. A well-connected deep throat sent me an e-mail with a single sentence: "The Faint are leaving Saddle Creek." It sounded like shit to me. The band has been solid all around with the label from day one; no one's held up the Saddle Creek banner higher. Whenever it came press time, the Baechle brothers were always first in line with a faithful quote. "Why would we leave when we got it so good here? You think we're stupid?"

But my source had never been wrong. Never. Every bit of info no matter how lame-brained always proved solid. Even when I thought it was pure cockamamie, asking around always came up diamonds. But this seemed too big.

I immediately asked Creek about the rumor, but got zilch back on the record. Weeks went by with nothing new from the grapevine. Deep Throat was swollen shut. Then out of the blue a week ago, I got another tip from a different source. Same story. More details. This time Rick Rubin was mentioned by name along with his record label, American Recordings, home of Johnny Cash, Neil Diamond and Slayer. By last weekend it was all over the streets; it was just a matter of time until I'd read it in the World-Herald, until it was old news.

Calls and e-mail to a member of The Faint went unreturned. No surprise there. So I tried Saddle Creek again, figuring label executives Robb Nansel and Jason Kulbel would be too busy schmoozing at South by Southwest to reply. Lo and behold, Nansel clarified the rumor. "They have not signed anything with American," he wrote in an e-mail. "Not sure if they will. They are still talking to them, but that is all at this point."

Nansel went on to write that Rubin has indeed expressed interest in working on the band's new record, "but I don't know that he ever expressed doing that in Omaha, let alone at their space."

What's in it for Saddle Creek? One story had it that negotiations were under way to compensate the label for its years of support, promotion, and all the other benefits. Apparently not.

"We are not negotiating any compensation with the band," Nansel wrote. "We have briefly discussed different ways we could/could not be involved with their future records (assuming they don't end up on Saddle Creek). (We) have not come to any agreement on whether we would be involved at all or not."

None of this can be a complete surprise to Nansel or anyone at the label. It's only a matter of time until one of their biggest acts leaves the nest. There are limits to the meaning of the word "loyalty" in the rock and roll business, especially when millions of dollars are at stake. The Faint have had offers before, but always turned them down. Something else must be driving this new level of interest beyond cash.

So, if it's all true, why isn't Nansel pissed? "The possibility of a band leaving has always been there," he wrote. "The bands will ultimately make a well-informed decision about what is in their best interest. We will support their decision regardless of what it is, and hope that all parties are satisfied at the end of the day. Certainly (we) would not be pissed."

But what would it mean if The Faint does leave the label? How would it financially impact Saddle Creek, especially during a time when so much of the label's money is tied up in a new, untried venture -- the Slowdown entertainment complex slated to begin construction this week just a couple blocks west of The Qwest Center? Nansel didn't say. Maybe it's too early to speculate. After all, Elvis hasn't left the building… yet.