Union Pacific Railroad 'Coming Back' Campaign

The following ads were written for Union Pacific Railroad for placement in newspapers throughout Texas, the Midwest and California. The message: Union Pacific, after suffering serious service problems throughout the fall and winter of 1997, had solved its problems and with the help of its employees was enjoying a turnaround, especially in the hardest hit areas around Houston, Texas.

The half- and full-page ads appeared in January 1998. Employees liked the ads, customers were skeptical -- and their skepticism proved to be well-founded as service problems lingered through the summer of 1998. Copy and concept, Tim McMahan. Photography: Mike Malone.

Click on the thumbnails to see an enlarged view of the pages.




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